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What message does your brand convey to socially engaged customers? As we enter the golden age of social media, companies can no longer afford the luxury of tightly scripted, top-down messaging (e.g., “We’re the best! Take our word for it.”). Nor can a company simply opt out and remain silent (as epitomized in Northwestern Mutual’s [...] Read the rest of this article... Mike Stelzner & John Jantsch Headline Small Biz Success Summit (Sponsored by Social Media Examiner--Fully online) 50%-OFF SALE See http://bit.ly/tvE2g5  Discover how to best use Google+, Facebook, Twitter, LinkedIn, video and blogging to grow your revenue! Instructors include John Jantsch, Anita Campbell, Michael Stelzner, Mari Smith, Jesse Stay, Hollis Thomases and many more! Fully online. Click here for sample class (see upper yellow box). Need exposure for your social media product or service? Social Media Examiner accepts select advertising in our daily newsletter to our more than 125,000 email subscribers. For more details email ryan@socialmediaexaminer.com. Social Media Examiner publishes a daily newsletter containing links to our daily posts and other relevant industry news. The content below our daily posts is brought to you by our sponsors. If you are interested in advertising, email ryan@socialmediaexaminer.com | Coming in Feb... Small Biz Success Summit! If your small business wants to use social media to grow in 2012, this event is for you. Sponsored by Social Media Examiner. Learn more. | Share this email Know someone who would benefit from our articles? Simply forward this email to them. | Join us on Facebook Want to connect with 73,000+ like-minded peers? We'd be honored if you would join us on Facebook. | | |
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