Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization. by Olivier Blanchard. Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. | | Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. If you want to change the world, this book is for you. You'll learn to influence people. The book explains when and why you need enchantment, and describes its components: likability, trustworthiness, a great cause. How to launch a new effort, overcome resistance, and use technology to enchant. You'll see how to enchant your employees and your boss. The books is full of examples and advice. | | The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Kabani. Shama Kabani teaches you the zen of social media marketing: how to access all the benefits of social media marketing without the stress! The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. | |
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